Sunday, Dec 15, 2019

Why have a PR crisis communication in place? Example.

[ Friday, 27 September 2013 ]

Why have a PR crisis communication in place? Prime example of reasons every company needs a plan, especially if they are engaged in social media. Barilla Pasta Won’t Feature Gay Families In Ads, Says Critics Can ‘Eat Another Brand Of Pasta’ The Huffington Post  |  By Cavan SieczkowskiPosted: 09/26/2013 11:31 am EDT The chairman of Barilla Group says his…


Do you want your company to be found or sought?

[ Monday, 9 September 2013 ]

Being found vs. being sought There are proven strategies that generic products can use so that they’re more likely to be stumbled upon by someone searching. Name your new book with all sorts of keywords in the title, for example, so it organically ranks higher for those very keywords… The alternative is to create a…


Getting publicity with bloggers

[ Thursday, 1 August 2013 ]

Understanding which bloggers cover your brand industry and closely following what they are most interested in covering is key. A listening campaign is essential in understanding who truly has a vested interest in your brand and might be integral to your overall promotional and publicity campaign. There are several ways to connect with bloggers to get…


4 Reasons your company should be blogging

[ Monday, 15 July 2013 ]

Published Jan 15, 2013 – Blogging isn’t easy. It takes great time and effort to create consistently interesting content that your fans and followers will want to consume and share on a regular basis. So, why is it important for your brand? Photo courtesy of Search Engine People Blog Relationship Building There is no…


Make your story exciting!

[ Monday, 17 June 2013 ]

There are no boring subjects, just poorly told stories. PR and social media content should be interesting and quickly scannable. Connect with your audience using some of the following visuals: – Video, photography, graphic, drawings – Interactive maps, infographics vs. pages of data – i.e. dates, maps – Make it funny (if possible) depending on your audience…


Browse by Category