Friday, Jun 23, 2017

Category: Case Studies

How to Reinvent a Brand Without Losing What Makes It Special

Don’t become something else to win new customers. Instead, become more of the thing you are passionate about. BY BERT JACOBS Chief Executive Optimist, The Life Is Good Company Featured in INC.com Jan 5, 2015 My brother John and I are neck-deep in the process of relaunching Life Is Good. Our mission, vision, and values…


Dave’s Killer Bread

Challenge Dave’s Killer Bread bakes and distributes whole grain bread products throughout the U.S. at leading grocery stores and local organic markets. The challenge was that they wanted more brand and consumer awareness, and more brand recognition of Dave’s Killer Bread throughout the West in regions it serves and in new markets. The company wanted…


IDW Publishing

Challenge: IDW was well-established in the comic book and publishing industries with competitors such as Marvel Comics and DC Comics. Among their best-selling titles are Hasbro’s THE TRANSFORMERS; Fox’s ANGEL, Konami’s METAL GEAR SOLID, FALLEN ANGEL, IDW’s 30 DAYS OF NIGHT, and many more. Getting publicity was key in assisting them build solid brand and public…


CoreSite

Challenge: CoreSite Realty Corporation (NYSE: COR) delivers powerful, network-rich data centers that optimize, secure and interconnect the mission-critical IT assets of the world’s top organizations. 600+ customers, including Global 1000 enterprises, cloud providers, financial firms, and Government agencies, choose CoreSite for reliability, service and expertise in delivering customized, flexible data center solutions. Coresite was growing and…


One Earth Recycling

Challenge: The innovative One Earth Recycling model aims to make recycling an integrated part of consumers’ established shopping patterns. One Earth is proud of its “value proposition with a global perspective,” which benefits consumers by making recycling increasingly accessible and user-friendly, by adding to existing traffic flows, and rewarding clients in host retailers’ gift cards,…


 

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