Friday, Jun 23, 2017

Category: Crisis Communications

Media spokesperson tips on prioritizing information you give to a reporter

Why You Shouldn’t Educate Reporters Written by Brad Phillips @MrMediaTraining on October 1, 2013 – 6:02 am My firm has offices in New York City and Washington, DC, so I frequently take the train between the two cities. On one such trip, I overheard a PR professional speaking to a colleague. “The reporter from the Philadelphia Daily…


Why have a PR crisis communication in place? Example.

Why have a PR crisis communication in place? Prime example of reasons every company needs a plan, especially if they are engaged in social media. Barilla Pasta Won’t Feature Gay Families In Ads, Says Critics Can ‘Eat Another Brand Of Pasta’ The Huffington Post  |  By Cavan SieczkowskiPosted: 09/26/2013 11:31 am EDT The chairman of Barilla Group says his…


Do you have a Crisis Communication Plan in place?

With online and social media marketing becoming the norm, it’s so important for all companies to have a crisis communication plan in place. We never know when we will be placed in a crisis situation that threatens the integrity or the reputation of a company that we represent. It’s important to be prepared. How do…


IDW Publishing

Challenge: IDW was well-established in the comic book and publishing industries with competitors such as Marvel Comics and DC Comics. Among their best-selling titles are Hasbro’s THE TRANSFORMERS; Fox’s ANGEL, Konami’s METAL GEAR SOLID, FALLEN ANGEL, IDW’s 30 DAYS OF NIGHT, and many more. Getting publicity was key in assisting them build solid brand and public…


CoreSite

Challenge: CoreSite Realty Corporation (NYSE: COR) delivers powerful, network-rich data centers that optimize, secure and interconnect the mission-critical IT assets of the world’s top organizations. 600+ customers, including Global 1000 enterprises, cloud providers, financial firms, and Government agencies, choose CoreSite for reliability, service and expertise in delivering customized, flexible data center solutions. Coresite was growing and…


 

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