Friday, Jun 23, 2017

Category: Event Promotions/Campaign Launches

How to Reinvent a Brand Without Losing What Makes It Special

Don’t become something else to win new customers. Instead, become more of the thing you are passionate about. BY BERT JACOBS Chief Executive Optimist, The Life Is Good Company Featured in INC.com Jan 5, 2015 My brother John and I are neck-deep in the process of relaunching Life Is Good. Our mission, vision, and values…


How to create newsworthy story angles

How to get maximum exposure for your news is the question. It all starts with creating unique ways to present the facts about your company and attract attention. Creating Newsworthy Angles Current Events: Look for positive ways to relate your company to topics that are making news headlines. Event Timing: If you’re publicizing a special event,…


 

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