Monday, Oct 16, 2017

Category: Resources

The New Era Of Media: Visual Public Relations

Full story at http://bit.ly/2dVnhTr The New Era Of Media: Visual Public Relations Cheryl Conner, CONTRIBUTOR, Forbes I write about small businesses doing innovative PR  Opinions expressed by Forbes Contributors are their own. If your company does anything at all in media (and of course you do, or soon will), prepare to have your mind blown…


Always wondered the proper etiquette for interacting with journalists via social?

An Etiquette Guide for Interacting With Journalists on Social Media March 16, 2015/Featured by Jim Dougherty, CisionPoint Best Practices One of the most disruptive things to happen to the PR profession in recent history has been the mass adoption of social media. In fact, one study suggests that over 96 percent of journalists use social…


Scholastic Proves Storytelling is FUNdamental

Featured on PR News Jan 9, 2015 According to a new study by Scholastic, reading aloud to children even after they have learned to read independently helps them develop a lifelong enjoyment of reading. When you think about it, a similar lesson can be applied to the daily practice of public relations. The ultimate goal of…


How to Reinvent a Brand Without Losing What Makes It Special

Don’t become something else to win new customers. Instead, become more of the thing you are passionate about. BY BERT JACOBS Chief Executive Optimist, The Life Is Good Company Featured in INC.com Jan 5, 2015 My brother John and I are neck-deep in the process of relaunching Life Is Good. Our mission, vision, and values…


Engaging the C-Suite with Content Marketing

Featured in PR News Dec 19, 2014 Today, executives are challenged to forsake corporate norms and adapt quickly to evolving business expectations from both employees and consumers. As the nature of business transforms from the inside-out, new workplace disruptions are inevitable. To help organizations navigate these challenges and embrace change, CEB (formerly Corporate Executive Board)…


 

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