Driving recommendations from friends and influencers might be the goal of many marketing campaigns, but when it comes to simply generating “likes” on Facebook, a recently published study shows that ads and direct outreach convert best. According to a study of more than 1,600 people ages 18 to 60 by DDB Worldwide and Opinionway Research, 75% of those who liked a brand on Facebook did so because of an ad or another form of direct outreach…full story
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