Are you using content marketing effectively to reach your customers and grow your business? We have all heard of the expression, “content is king!” At SocialSuite we lead the charge in creating meaningful words to raise brand awareness for our clients.
Content marketing focuses on creating articles, webinars, case studies and other materials to complete your brand identity. With the help of public relations acting as a vehicle to reach key industry influencers, we help clients create content that positions the brand to reach target audiences in a truly influential and effective way.
Why do so many people use content when trying to build an audience? One major reason is that content reaches people where they are: online.
Around the world, the digital population is about 4 billion people, says Statista, which is approximately half of the world is connected. More than 75% of those online people use mobile devices and social media, which has implications for your marketing.
And in the US, 26% of adults are almost always online. The latest stats from the Content Marketing Institute (CMI) show that 91% of B2B marketers and 86% of B2C marketers consider content marketing a core strategy. According to the CMI, 72% of marketers say content marketing increases engagement and is a great lead generation tool. And nobody wants to miss out on getting more leads, right?
The combination of PR and content marketing strategies will also help to get our content to a new and perhaps broader audience. We’ve already made investments in PR and content marketing so why not get strategic and squeeze out as much ROI as possible by a unification of PR and content marketing objectives?
SMART. SAVVY. CONNECTED.
At SocialSuite, we take a step back and identify how the public views your brand, then thoughtfully and thoroughly create an integrated strategy that will stage your company for future growth.
Great media coverage starts with an intimate understanding of your business. By knowing everything from your launch date to the color of your socks, we are able to develop creative, impactful stories that resonate with your audiences and stakeholders.
Are you using content marketing effectively to reach your customers and grow your business? We have all heard of the expression, "content is king!" At SocialSuite we lead the charge in creating meaningful words to raise brand awareness for our clients.