How to Wine and Dine Clients Virtually.

BY BURT HELM, EDITOR-AT-LARGE, Inc. Magazine @BURTHELM MAY 20, 2020 Covid-19 didn't kill the business lunch--it just pushed it online. Here's how Inc. 5000 companies are entertaining prospects and customers remotely. The latest sales technique at AVIO Consulting grew...

How to Craft a Marketing Message During a Crisis. Your best marketing message is never about you, your company, or its products.

BY GEOFFREY JAMES, CONTRIBUTING EDITOR, INC.COM @SALES_SOURCE APR 22, 2020 I'm sure you know the basic concept: your marketing message is how you describe your company and its products to your customers and prospective customers. It sets the tone for all your customer...

Social Media Trends for 2020: 50+ Industry Experts Define Trends You Should Know

We teamed up with Talkwalker on an in-depth e-book, packed to the brim with quotes from industry experts around social media trends that they're seeing take off for 2020. Hear from folks at CloudApp, HubSpot, Adidas, Hootsuite, Ahrefs, and more around which trends...
STORYTELLING – How to Heat Up Heartwarming Stories

STORYTELLING – How to Heat Up Heartwarming Stories

STORYTELLING How to Heat Up Heartwarming Stories When telling feel-good stories can enhance brand storytelling By Lisa Arledge Powell When we listen to the news, the stories that uplift and inspire us are the ones we are most likely to remember and share with others....

Taking Back ‘Hysterical’

Taking Back ‘Hysterical’

IN HER WORDS Taking Back ‘Hysterical’ Serena Williams’s new all-female Nike ad, “Dream Crazier,” hit on an issue almost as old as time: the “hysterical” woman. By Maya Salam Feb. 26, 2019 “If they want to call you crazy, fine. Show them what crazy can do.” — Serena...

How to Supercharge Your Data Storytelling

How to Supercharge Your Data Storytelling

DATA & ANALYTICS Instead of letting your data sit around, let your numbers do the talking By Lisa Arledge Powell on January 25, 2019 Data, data everywhere and not a clue what to do with it? Whether this is your first time focusing on analytics or you’re a data pro,...

The 50 Blogs Every B2B Marketer Should Follow

The 50 Blogs Every B2B Marketer Should Follow

The 50 Blogs Every B2B Marketer Should Follow The blogs on creativity, marketing and technology that I follow religiously By:Jason Miller Trends Editor's Note: This post originally appeared on the LinkedIn Sales and Marketing Solutions EMEA Blog. I was updating my...

The New Era Of Media: Visual Public Relations

The New Era Of Media: Visual Public Relations

Full story at http://bit.ly/2dVnhTr The New Era Of Media: Visual Public Relations Cheryl Conner, CONTRIBUTOR, Forbes I write about small businesses doing innovative PR  Opinions expressed by Forbes Contributors are their own. If your company does anything at all in...

The New Era Of Media: Visual Public Relations

The New Era Of Media: Visual Public Relations

Full story at http://bit.ly/2dVnhTr The New Era Of Media: Visual Public Relations Cheryl Conner, CONTRIBUTOR, Forbes I write about small businesses doing innovative PR  Opinions expressed by Forbes Contributors are their own. If your company does anything at all in...

Do you want your company to be found or sought?

Being found vs. being sought There are proven strategies that generic products can use so that they're more likely to be stumbled upon by someone searching. Name your new book with all sorts of keywords in the title, for example, so it organically ranks higher for...

Ads Drive the Most “Likes” for Brands on Facebook [STUDY]

Driving recommendations from friends and influencers might be the goal of many marketing campaigns, but when it comes to simply generating “likes” on Facebook, a recently published study shows that ads and direct outreach convert best. According to a study of more...

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