Challenge:
VR Business Brokers is San Diego’s premier business broker, valuation, and merger and acquisition specialist; staffed with some of the most qualified experienced business brokers in the industry. VR sought a public relations firm to assist with business growth throughout San Diego County. Although VR is well-established, they were seeking to gain more public awareness and build relationships with key professional services firms and with the small business community as a whole.
Scope of Work:
SocialSuite acted as marketing and public relations council for VR on an ongoing basis to create greater awareness of the firm, success stories, trusted M&A council. Additionally, creating relationships with professional service firms to collaborate on deals, as well as launching a speaking program to reach business owners who may be looking to buy/sell their businesses.
- Marketing & public relations planning and strategy
- Marketing communications collateral
- Public relations council
- Media relations
- Press releases / Proactive media pitches
- Media kit development
- Research and lock-in speaking opportunities
- Media interview facilitation
- Pursue awards and honors
Results:
- Featured business and executive in several regional media outlets
- 10 by-lined articles placed in business related publications in the region
- Launched speaking program that positioned VR executives as thought leaders with businesses owners
- Produced ongoing marketing communications collateral
- Ongoing media relations
- Press releases / Proactive media pitches