Challenge:
Hobbymatch.com is a social networking site that makes it easy for adults to meet people who share similar hobbies and interests, so they can get out and have more fun doing things that give them joy. After one year of beta-testing, Hobbymatch reached over 1,000 members and enhanced their website to make the site offering more appealing to its members. The company sought to increase their membership base and build public awareness.
Scope of Work:
SocialSuite was tasked to create awareness with media across the spectrum of hobbies, sports, gaming, groups, technology etc. With the creation of a comprehensive strategic public relations plan SocialSuite was able to garner media attention in several target media publications, local publications, and increase memberships significantly.
- Public relations planning and strategy
- Media relations
- News releases / proactive media pitches
Results (just some of the media coverage received):
