Challenge:
Art Street Interactive designs and tailors web-based applications. Headquartered in San Diego, the company now exclusively serves and supports rich, online applications for destinations worldwide through its camava software for resort and hospitality industries. The company specializes in custom website design and development and launched a new hospitality reservations management system. The challenge was to take it to market and promote to media and the hospitality industry as a whole.
Scope of Work:
SocialSuite worked with Art Street to develop a launch campaign that would not only garner media attention, but draw in hospitality reservation management customers. SocialSuite created and launched a national public relations campaign and ongoing program for the Camava reservation system.
- Public relations planning
- Public relations campaign
- News releases / Proactive media pitches
Results:
- Featured in several hospitality publications
- National Parks forums and publications
- Secured hundreds of hospitality-based customers
US National Parks Forum