Published Jan 15, 2013 – Cision.com
Blogging isn’t easy. It takes great time and effort to create consistently interesting content that your fans and followers will want to consume and share on a regular basis. So, why is it important for your brand?
Relationship Building
There is no better way to make your customers and prospects invest in your brand than to share valuable content with them. Blogging is not just about self-promotion. It’s about becoming trusted resource in your industry; a place where people go regularly to hear about the latest trends and news in your space. Share and create interesting content and you’ll build a following that naturally begins to evangelize your brand. Nothing builds brand recognition better than promotion that comes from a party that has no vested interest in your company.
SEO
Search Engine Optimization has gone through a major overhaul in the past few years, but the one thing that has remained consistent is the importance of good content. The best way to get eyeballs to your blog? Curate and/or create interesting articles that your audience is going to want to share with their network. The more a piece of content is shared, the higher it will appear in the search engines for that topic and the more traffic it will drive to your site. Through thoughtful links that you’ve inserted into your content that link to relevant product pages on your website, you will naturally promote your products and services to potential prospects and customers who were already interested in your topic.
Content Marketing
You and/or your marketing team spend hours writing web copy and other branded content for your customers, but what are you doing to promoting it online? In the past, you would save it as a PDF in hopes your sales team would email it to customers or print it out and share it on in-person meetings. With your own blog, you can nowpromote your branded content by telling your company’s story in your own words and then sharing your tip sheets, white papers and other collateral with your customers and prospects alongside of the post.
Team-building
Looking for a way to connect with your employees or colleagues? There is no better way than to establish a common goal. Set a goal of writing one information-rich blog post per month per person and you’ll find that they support each other in order to reach this goal. We have a great team here at Cision Blog that works together to suggest topics, edit posts and keep each other updated on industry news and trends.
Looking for more tips on creating a successful blog? Be sure to join us for our“Blogging for Business” webinar this Thursday. It’s packed with great content, just 30 minutes long, and best of all, it’s free!
Complete article – http://blog.us.cision.com/2013/01/4-reasons-blogging-is-good-for-business