Remember the good old days when communication channels were clear? You would read the morning newspaper for top newsworthy stories written by editors who tried their best to be unbiased. As technology has advanced and social trends have evolved, lines have become blurred. Commercials have entertainment value and now include product placement. The news is self-conscious, and biases are more transparent.

At SocialSuite, we take a step back and identify how the public views your brand, then thoughtfully and thoroughly create an integrated strategy that will stage your company for future growth. It will shape how your brand communicates inside and outside of your organization – events you plan, your involvement in the community, and even how your company will handle an unforeseen crisis.

With the overwhelming blurring of the lines between the role of public relations and marketing, we believe its imperative brands integrate public relations with marketing and digital. We believe creating meaningful content or experiences that resonate with customers and gathering and analyzing customer data is what creates wow-worthy marketing and public relations programs and campaigns.