Challenge:
CoreSite Realty Corporation (NYSE: COR) delivers powerful, network-rich data centers that optimize, secure and interconnect the mission-critical IT assets of the world’s top organizations. 600+ customers, including Global 1000 enterprises, cloud providers, financial firms, and Government agencies, choose CoreSite for reliability, service and expertise in delivering customized, flexible data center solutions. Coresite was growing and evolving into a major player in the telecommunication arena. Getting in the public eye was imperative for the success of their expansion and to gain maximum attention with the media, partners, and potential customers.
Scope of Work:
SocialSuite created a strategic public and media relations plan and successfully executed the following on CoreSite’s behalf:
- Public relations strategy and council
- Media relations
- Media kit development
- Marketing communications collateral
- Trade show promotions / media relations
- Press releases / Proactive media pitches
- Research and lock-in speaking opportunities
- Media interview facilitation
- Major corporate event planning and facilitation
Results:
- Featured in 20 target media publications, blogs, magazines
- Successful launch of several new data center locations
- Planned and assisted with hosting a scalable corporate event (500 people in attendance)
- Facilitated media interviews
- Media and public relations planning and implementation to land consistent, targeted stories
- Launched speaking program for top executives to secure image as thought-leaders