Challenge:
SIFT Workout is a unique, upscale personal training fitness facility offering unlimited supervised personal training fitness programs for one flat rate per month. SIFT Workout is a high-end personal training facility targeting people who have a fitness or health goal and need help achieving it. The challenge was building membership base.
Scope of Work:
SocialSuite worked with SIFT to create marketing and public relations campaigns that would draw new member interest, gain media attention, and overall community awareness.
- Marketing & public relations planning
- Direct mail promotions
- Advertisement development
- Special event planning and promotions
- News releases / Proactive media pitches
Results:
- SIFT was featured in 10 regional publications, blogs, magazines
- Planned, hosted, and promoted events in collaboration with SIFT
- Created strategic marketing and public relations campaigns to launch new programs
- Facilitated media interviews
- Launched speaking program for owners to position them as industry thought-leaders
