Why it’s Important to Segment Your Audiences?

by | Oct 5, 2010 | Resources

Segment your audiences Let people target themselves I once worked with an education advocacy group that blanketed all of its audience members with the same communications. Teachers got the same information as students. Community members got the same messages as...

A Social Media Seal of Approval?

by | Sep 22, 2010 | Resources

See how one startup used PR 2.0 to garner exposure and solid product review feedback – Aiming to be a sort of Good Housekeeping Seal of Approval for the social media age, a startup called TwitterMoms is working with Procter & Gamble and Quickie...

How can PR 2.0 build your brand?

by | Aug 30, 2010 | Resources

Source: TopRank Authenticity/personality – the world and web crave it There are too many faceless brands, companies and even, amazingly, people on the planet. We crave authenticity – and digital channels reward it higher than traditional. This is because they are...

Why PR 2.0 for your business?

by | Aug 25, 2010 | Resources

PR 2.0 uses social media elements such as blogging, viral marketing, social networking and search engine optimization to get your word out in effective, meaningful and engaging ways. It blends traditional and new media relations to reach journalists as well as...