by admin | Aug 11, 2010 | Case Studies
Challenge: Vickie Riggs Designs creates dramatic, surprising statements with her jewelry art. Her early pieces included drawings of flat Midwestern plains—with mountains placed in the middle of them, and a re-creation of Paris around her high school’s gymnasium. Today...
by admin | Aug 11, 2010 | Case Studies
Challenge: Hobbymatch.com is a social networking site that makes it easy for adults to meet people who share similar hobbies and interests, so they can get out and have more fun doing things that give them joy. After one year of beta-testing, Hobbymatch reached over...
by admin | Aug 11, 2010 | Case Studies
Challenge: VR Business Brokers is San Diego’s premier business broker, valuation, and merger and acquisition specialist; staffed with some of the most qualified experienced business brokers in the industry. VR sought a public relations firm to assist with...
by admin | Aug 3, 2010 | Resources
For direct mail copy to be persuasive, it should focus on the offer and the benefits and abide by the WIIFM principle (What’s In It For Me?). Any copy that doesn’t do that is usually irrelevant and non-essential and will distract your reader from your main...
by admin | Aug 1, 2010 | Resources
Don’t let customers go after one purchase. Win them back with a follow-up program. Q: One of my biggest challenges is generating repeat business from customers. What are some cost-effective ways to follow up with customers so they keep coming back to do business...
