by admin | Sep 27, 2013 | Crisis Communications, Resources
Why have a PR crisis communication in place? Prime example of reasons every company needs a plan, especially if they are engaged in social media. Barilla Pasta Won’t Feature Gay Families In Ads, Says Critics Can ‘Eat Another Brand Of Pasta’ The...
by admin | Sep 9, 2013 | Public Relations, Resources, Uncategorized
Being found vs. being sought There are proven strategies that generic products can use so that they’re more likely to be stumbled upon by someone searching. Name your new book with all sorts of keywords in the title, for example, so it organically ranks higher...
by admin | Aug 1, 2013 | Public Relations, Resources, Social Media
Understanding which bloggers cover your brand industry and closely following what they are most interested in covering is key. A listening campaign is essential in understanding who truly has a vested interest in your brand and might be integral to your overall...
by admin | Jul 15, 2013 | Public Relations, Resources, Social Media
Published Jan 15, 2013 – Cision.com Blogging isn’t easy. It takes great time and effort to create consistently interesting content that your fans and followers will want to consume and share on a regular basis. So, why is it important for your brand?...
by admin | Jun 17, 2013 | Resources
There are no boring subjects, just poorly told stories. PR and social media content should be interesting and quickly scannable. Connect with your audience using some of the following visuals: – Video, photography, graphic, drawings – Interactive maps,...
