by admin | May 15, 2013 | Resources
In this ever changing world of public relations, social media, and search engine marketing, it is essential to get the most of your PR efforts. Following is a checklist for optimizing your press releases: Clearly define the goal and target audience of the release...
by admin | Dec 3, 2012 | Resources
Written by Brad Phillips @MrMediaTraining on November 29, 2012 http://bit.ly/SGVwKu MEDIA TRAINING “If a reporter doesn’t like the person he’s writing about, it shows up in his article.” Willie Stargell, baseball hall of famer “News is something somebody doesn’t want...
by admin | Nov 8, 2012 | Resources
By Per Schmitz | November 8, 2012 Monitoring what’s said about you on the Internet seems a Herculean task. Here are some helpful platforms to keep tabs on the buzz—be it positive or negative. Nowadays there’s a lot of personal information available on the...
by admin | Nov 1, 2012 | Case Studies
Challenge Dave’s Killer Bread bakes and distributes whole grain bread products throughout the U.S. at leading grocery stores and local organic markets. The challenge was that they wanted more brand and consumer awareness, and more brand recognition of Dave’s Killer...
by admin | Oct 31, 2012 | Public Relations, Resources, Social Media
By Brian Conlin, Vocus (published Oct 30, 2012,www.ragan.com) You don’t want to be a marketing zombie. Use your ‘braaaaaiiiiinnnnns” and follow these savvy guidelines. Zombies lumber mindlessly toward their target to feed an insatiable appetite for...
