STORYTELLING – How to Heat Up Heartwarming Stories
STORYTELLING How to Heat Up Heartwarming Stories When telling feel-good stories can enhance brand storytelling By Lisa Arledge Powell When we listen to the news, the stories that uplift and inspire us are the ones we are most likely to remember and share with others....
Taking Back ‘Hysterical’
IN HER WORDS Taking Back ‘Hysterical’ Serena Williams’s new all-female Nike ad, “Dream Crazier,” hit on an issue almost as old as time: the “hysterical” woman. By Maya Salam Feb. 26, 2019 “If they want to call you crazy, fine. Show them what crazy can do.” — Serena...
How to Supercharge Your Data Storytelling
DATA & ANALYTICS Instead of letting your data sit around, let your numbers do the talking By Lisa Arledge Powell on January 25, 2019 Data, data everywhere and not a clue what to do with it? Whether this is your first time focusing on analytics or you’re a data pro,...
The 50 Blogs Every B2B Marketer Should Follow
The 50 Blogs Every B2B Marketer Should Follow The blogs on creativity, marketing and technology that I follow religiously By:Jason Miller Trends Editor's Note: This post originally appeared on the LinkedIn Sales and Marketing Solutions EMEA Blog. I was updating my...
How brands are pushing for change to mark International Women’s Day
How brands are pushing for change to mark International Women’s Day International Women’s Day offers a chance for brands to push their female-focused agenda and demand change. From Adidas and Amazon to P&G and Diageo, we take a look at what businesses are doing to...
The New Era Of Media: Visual Public Relations
Full story at http://bit.ly/2dVnhTr The New Era Of Media: Visual Public Relations Cheryl Conner, CONTRIBUTOR, Forbes I write about small businesses doing innovative PR Opinions expressed by Forbes Contributors are their own. If your company does anything at all in...
Always wondered the proper etiquette for interacting with journalists via social?
An Etiquette Guide for Interacting With Journalists on Social Media March 16, 2015/Featured by Jim Dougherty, CisionPoint Best Practices One of the most disruptive things to happen to the PR profession in recent history has been the mass adoption of social media. In...
Scholastic Proves Storytelling is FUNdamental
Featured on PR News Jan 9, 2015 According to a new study by Scholastic, reading aloud to children even after they have learned to read independently helps them develop a lifelong enjoyment of reading. When you think about it, a similar lesson...
How to Reinvent a Brand Without Losing What Makes It Special
Don't become something else to win new customers. Instead, become more of the thing you are passionate about. BY BERT JACOBS Chief Executive Optimist, The Life Is Good Company Featured in INC.com Jan 5, 2015 My brother John and I are neck-deep in the process of...
Engaging the C-Suite with Content Marketing
Featured in PR News Dec 19, 2014 Today, executives are challenged to forsake corporate norms and adapt quickly to evolving business expectations from both employees and consumers. As the nature of business transforms from the inside-out, new workplace disruptions are...
What’s Your Story? Top Story Telling Tips for your PR Toolbox
Featured on PR News October 13, 2014 For help telling a compelling story, here are 10 useful tips courtesy of Alisa Agozzino, Ph.D., assistant professor of public relations at Ohio Northern University and contributor to PR News' Writer's Guidebook: Communication is...
Where should retailers invest their marketing dollars in 2014?
Featured on www.bulldogreporter.com January 14, 2014 Shoppers Reveal Great Expectations for Omnichannel Commerce In New Baynote Study: Promotions, Mobile Access, Ease of Use, Ratings and Reviews Make or Break Customer Experience Baynote, a provider of personalized...