20 Captivating Marketing Statistics and Trends to Watch in 2014
This new infographic reveals 20 marketing statistics that you should use to direct your future marketing campaigns and strategies. See the latest predictions and newest trends driving marketers in 2014.
Media spokesperson tips on prioritizing information you give to a reporter
Why You Shouldn't Educate Reporters Written by Brad Phillips @MrMediaTraining on October 1, 2013 – 6:02 am My firm has offices in New York City and Washington, DC, so I frequently take the train between the two cities. On one such trip, I overheard a PR professional...
Best Global Brands – Apple takes lead over Google and Coca Cola
Top 100 list of Best Global Brands by Interbrand - Sept 30, 2013 Top 5 list includes: 1. Apple 2. Google 3. Coca Cola 4. IBM 5. Microsoft What enables these brands to take the top spots? See more and full list at...
Why have a PR crisis communication in place? Example.
Why have a PR crisis communication in place? Prime example of reasons every company needs a plan, especially if they are engaged in social media. Barilla Pasta Won't Feature Gay Families In Ads, Says Critics Can 'Eat Another Brand Of Pasta' The Huffington Post | ...
Do you want your company to be found or sought?
Being found vs. being sought There are proven strategies that generic products can use so that they're more likely to be stumbled upon by someone searching. Name your new book with all sorts of keywords in the title, for example, so it organically ranks higher for...
Getting publicity with bloggers
Understanding which bloggers cover your brand industry and closely following what they are most interested in covering is key. A listening campaign is essential in understanding who truly has a vested interest in your brand and might be integral to your overall...
4 Reasons your company should be blogging
Published Jan 15, 2013 - Cision.com Blogging isn’t easy. It takes great time and effort to create consistently interesting content that your fans and followers will want to consume and share on a regular basis. So, why is it important for your brand? Relationship...
Make your story exciting!
There are no boring subjects, just poorly told stories. PR and social media content should be interesting and quickly scannable. Connect with your audience using some of the following visuals: - Video, photography, graphic, drawings - Interactive maps, infographics...
Tips – Check list on optimizing your press releases
In this ever changing world of public relations, social media, and search engine marketing, it is essential to get the most of your PR efforts. Following is a checklist for optimizing your press releases: Clearly define the goal and target audience of the release...
The Ten Best Media Training Quotes Ever (Part Four)
Written by Brad Phillips @MrMediaTraining on November 29, 2012 http://bit.ly/SGVwKu MEDIA TRAINING “If a reporter doesn’t like the person he’s writing about, it shows up in his article.” Willie Stargell, baseball hall of famer “News is something somebody doesn’t want...
6 tools for managing your reputation online
By Per Schmitz | November 8, 2012 Monitoring what's said about you on the Internet seems a Herculean task. Here are some helpful platforms to keep tabs on the buzz—be it positive or negative. Nowadays there's a lot of personal information available on the Web. Each of...
Dave’s Killer Bread
Challenge Dave’s Killer Bread bakes and distributes whole grain bread products throughout the U.S. at leading grocery stores and local organic markets. The challenge was that they wanted more brand and consumer awareness, and more brand recognition of Dave’s Killer...