24 tips to humanize your brand. Don’t be a marketing zombie!
By Brian Conlin, Vocus (published Oct 30, 2012,www.ragan.com) You don't want to be a marketing zombie. Use your 'braaaaaiiiiinnnnns" and follow these savvy guidelines. Zombies lumber mindlessly toward their target to feed an insatiable appetite for live flesh....
SocialSuite Public Relations
smart, savvy and connected. Let us create brilliant results for your company. With a rich history in public relations strategy and an impressive portfolio, we pride ourselves on creating brilliant results for our clients. SocialSuite Public Relations is built on a...
5 mistakes press release writers make
By: Sarah Skerik, PR Newswire’s vice president of social media. The press release is a tried-and-true public relations workhorse, which (despite many premature reports of its death) remains one of the most popular communications formats for PR pros today. That said,...
8 Rules of Pinterest Etiquette
By Jennifer Dancy (published www.flowtown.com) Pinterest has become the social media star over the last few months, now reaching 16 million users worldwide, according to Google Ad Planner. The virtual pinboard site is the next platform marketers need to take advantage...
B2B Lead Generation: 6 social media tactics from 7 experts
Source: Marketing Sherpa SUMMARY:Making social media part of the B2B marketing strategy can be a challenge. One notable use of this channel is lead generation, which can be done effectively when connecting social media with an overall content marketing strategy.For...
How to create newsworthy story angles
How to get maximum exposure for your news is the question. It all starts with creating unique ways to present the facts about your company and attract attention. Creating Newsworthy Angles Current Events: Look for positive ways to relate your company to topics that...
Do you have a Crisis Communication Plan in place?
With online and social media marketing becoming the norm, it's so important for all companies to have a crisis communication plan in place. We never know when we will be placed in a crisis situation that threatens the integrity or the reputation of a company that we...
Problems with B2B Email Deliverability? 11% of B2B email is classified as spam, these 6 tactics will help
SUMMARY:Deliverability is a complex topic that challenges every marketer using email
11 Ways to Stay Current in the World of Social Media Overload
A day in the life of someone who's immersed online, be it PR, social media, or marketing. How he manages to get it all done. Source: Lee Odden is CEO of TopRank Online Marketing and editor of Online Marketing Blog, where this article originally ran. There are many...
IDW Publishing
Challenge: IDW was well-established in the comic book and publishing industries with competitors such as Marvel Comics and DC Comics. Among their best-selling titles are Hasbro’s THE TRANSFORMERS; Fox’s ANGEL, Konami’s METAL GEAR SOLID, FALLEN ANGEL, IDW’s 30 DAYS OF...
CoreSite
Challenge: CoreSite Realty Corporation (NYSE: COR) delivers powerful, network-rich data centers that optimize, secure and interconnect the mission-critical IT assets of the world's top organizations. 600+ customers, including Global 1000 enterprises, cloud providers,...
Is your slogan sticky?
Your slogan should stick in the minds of those that hear it or see it, but that isn't always the case. After all, how do you create a slogan that has the components that make it memorable and sticky? A slogan adds a strong element to your brand that you just won't get...