Marketing Online – How men and women use the Internet differently
By About.com Guide When it comes to marketing online, you must understand your consumers. This means learning what they look for, and how they use the internet. This can help you grab their attention and get your marketing message in front of the right audience. It's...
Is your company getting reporter’s attention?
The world of media is changing, therefore, organization's marketing and social networking strategies must change as well. Not that long ago full-blown media companies were those that made their living producing content—television networks, record companies, newspapers...
Media Pitches..Is it a science?
You can come up with several media pitches just by answering these 10 questions: 1. What does your company do? 2. Why did you start the company? 3. Is it your company launch or a product or service you want to highlight? 4. What makes it different or unique? 5. What's...
10 reasons integration is crucial in 2011
Source: Gini Dietrich It shouldn’t come as any surprise to you that 2011 is the year of integration. This past year you got to play with social media tools and figure out which were most applicable to your business. Now it’s time to stop playing and integrate your...
Top public relations and social media strategies to follow in 2011
Following are some of the top public relations and social media strategies coming in 2011. Stay tuned as we provide case studies of how it all comes together and drives results. 1) Integrated marketing programs Integrating all marketing disciplines when creating and...
Tools for creating your 2011 marketing plan
From social media to email marketing to public relations - Top 10 Marketing charts and Research Articles of 2010. Have you created your marketing plan for 2011? Be sure to review these analytics in creating the right online and social media strategy for your...
Top 11 Public Relations Trends for 2011
Happy New Year! At the forefront of top public relations trends for 2011 include Crisis Communications planning, measurement, and why the value of PR continues to rise. Full article
Top Trends in 2011
Projected Publicity, Tweetonomics and Rockstar Self-Expression. 20. Projected Publicity - Marketers turning to large-scale, low-cost and ultra viral mediums like these projected billboards. From Pac-Man projections to giant pinball displays, this form of advertising...
Create a Killer Marketing Plan
A good marketing plan is like a battle plan or a game plan; it should serve as a guide and a blueprint for the actions you need to take to grow your business. It should also have some flexibility because as you start testing and measuring tactics, you'll need to shift...
Big or small, you need a media plan!
Whether you're doing all the public relations yourself -- or part of a large organization with a press shop -- you need a media plan. The first mistake is to focus on internal aspects, process and technical details such as "Who will write the material?" and "Should we...
What’s the Value in a Brand Name?
Companies invest a lot of resources, including time, talent and capital, in an effort to procure a positive status in the minds of potential customers. But how much value do companies really derive from cultivating brand names? According to Aswath Damodaran, professor...