Vickie Riggs Designs
Challenge: Vickie Riggs Designs creates dramatic, surprising statements with her jewelry art. Her early pieces included drawings of flat Midwestern plains—with mountains placed in the middle of them, and a re-creation of Paris around her high school’s gymnasium. Today...
HobbyMatch.com
Challenge: Hobbymatch.com is a social networking site that makes it easy for adults to meet people who share similar hobbies and interests, so they can get out and have more fun doing things that give them joy. After one year of beta-testing, Hobbymatch reached over...
VR Business Brokers
Challenge: VR Business Brokers is San Diego's premier business broker, valuation, and merger and acquisition specialist; staffed with some of the most qualified experienced business brokers in the industry. VR sought a public relations firm to assist with business...
7 response killing techniques to avoid
For direct mail copy to be persuasive, it should focus on the offer and the benefits and abide by the WIIFM principle (What's In It For Me?). Any copy that doesn't do that is usually irrelevant and non-essential and will distract your reader from your main selling...
9 Tools for Building Customer Loyalty
Don't let customers go after one purchase. Win them back with a follow-up program. Q: One of my biggest challenges is generating repeat business from customers. What are some cost-effective ways to follow up with customers so they keep coming back to do business with...
Brand Beyond Marketing
Imagine you are about to embark on a trip of a lifetime. You've received brochures for a luxury resort. The rooms are lavish; the grounds impeccable. Photos of the restaurant's signature dishes look delectable. You're sold. You go to the hotel. The room is musty and a...
30 Reasons to Write a Press Release
Offer newsworthy information to editors, and they just might bite. Q: I want to publicize my business, but I can't think of a topic worthy of a press release. What are some ideas, and will it really help my business? A: It's a well-known fact that a company's...
7 Ways to Milk Your Media Coverage
Get the most out of your publicity, long after you've left the spotlight. Source: Entreprenuer.com Congratulations! You've just grabbed the media's attention with an intriguing press release; now you're on your way to achieving your public relations goals. But don't...
Free Publicity: Worth Its Weight in Gold
Businesses of all sizes spend a significant chunk of change attracting attention to their services or products. Large companies are able to spend huge amounts on advertising and PR campaigns, though they love free publicity as much as anyone. But small and mid-sized...
Marketing Basics for the Small Business
The essence of marketing is to understand your customers' needs and develop a plan that surrounds those needs. Source: About.com The essence of marketing is to understand your customers' needs and develop a plan that surrounds those needs. Let's face it anyone that...
5 Ways to “Spring Clean” Your Brand
When is the last time you took a hard look at all your branding materials? Source: Entrepreneur.com When is the last time you took a hard look at all your branding materials (e.g., your marketing materials, packaging and website)? Do they match one another? Is the ...