Marketing Basics for the Small Business

The essence of marketing is to understand your customers’ needs and develop a plan that surrounds those needs. Source: About.com The essence of marketing is to understand your customers’ needs and develop a plan that surrounds those needs. Let’s face...

5 Ways to “Spring Clean” Your Brand

When is the last time you took a hard look at all your branding materials? Source: Entrepreneur.com When is the last time you took a hard look at all your branding materials (e.g., your  marketing  materials, packaging and website)? Do they match one another? Is the ...