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Where should retailers invest their marketing dollars in 2014?

by admin | Jan 14, 2014 | Public Relations, Resources, Social Media

Featured on www.bulldogreporter.com January 14, 2014 Shoppers Reveal Great Expectations for Omnichannel Commerce In New Baynote Study: Promotions, Mobile Access, Ease of Use, Ratings and Reviews Make or Break Customer Experience Baynote, a provider of personalized...
20 Captivating Marketing Statistics and Trends to Watch in 2014

20 Captivating Marketing Statistics and Trends to Watch in 2014

by admin | Nov 7, 2013 | Public Relations, Resources, Social Media

This new infographic reveals 20 marketing statistics that you should use to direct your future marketing campaigns and strategies. See the latest predictions and newest trends driving marketers in 2014.
Media spokesperson tips on prioritizing information you give to a reporter

Media spokesperson tips on prioritizing information you give to a reporter

by admin | Oct 3, 2013 | Crisis Communications, Public Relations, Resources

Why You Shouldn’t Educate Reporters Written by Brad Phillips @MrMediaTraining on October 1, 2013 – 6:02 am My firm has offices in New York City and Washington, DC, so I frequently take the train between the two cities. On one such trip, I overheard a PR...

Best Global Brands – Apple takes lead over Google and Coca Cola

by admin | Sep 30, 2013 | Public Relations, Resources

Top 100 list of Best Global Brands  by Interbrand – Sept 30, 2013 Top 5 list includes: 1. Apple 2. Google 3. Coca Cola 4. IBM 5. Microsoft What enables these brands to take the top spots? See more and full list at...

Why have a PR crisis communication in place? Example.

by admin | Sep 27, 2013 | Crisis Communications, Resources

Why have a PR crisis communication in place? Prime example of reasons every company needs a plan, especially if they are engaged in social media. Barilla Pasta Won’t Feature Gay Families In Ads, Says Critics Can ‘Eat Another Brand Of Pasta’ The...

Do you want your company to be found or sought?

by admin | Sep 9, 2013 | Public Relations, Resources, Uncategorized

Being found vs. being sought There are proven strategies that generic products can use so that they’re more likely to be stumbled upon by someone searching. Name your new book with all sorts of keywords in the title, for example, so it organically ranks higher...
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