by admin | Aug 1, 2013 | Public Relations, Resources, Social Media
Understanding which bloggers cover your brand industry and closely following what they are most interested in covering is key. A listening campaign is essential in understanding who truly has a vested interest in your brand and might be integral to your overall...
by admin | Jul 15, 2013 | Public Relations, Resources, Social Media
Published Jan 15, 2013 – Cision.com Blogging isn’t easy. It takes great time and effort to create consistently interesting content that your fans and followers will want to consume and share on a regular basis. So, why is it important for your brand?...
by admin | Jun 17, 2013 | Resources
There are no boring subjects, just poorly told stories. PR and social media content should be interesting and quickly scannable. Connect with your audience using some of the following visuals: – Video, photography, graphic, drawings – Interactive maps,...
by admin | May 15, 2013 | Resources
In this ever changing world of public relations, social media, and search engine marketing, it is essential to get the most of your PR efforts. Following is a checklist for optimizing your press releases: Clearly define the goal and target audience of the release...
by admin | Dec 3, 2012 | Resources
Written by Brad Phillips @MrMediaTraining on November 29, 2012 http://bit.ly/SGVwKu MEDIA TRAINING “If a reporter doesn’t like the person he’s writing about, it shows up in his article.” Willie Stargell, baseball hall of famer “News is something somebody doesn’t want...
by admin | Nov 8, 2012 | Resources
By Per Schmitz | November 8, 2012 Monitoring what’s said about you on the Internet seems a Herculean task. Here are some helpful platforms to keep tabs on the buzz—be it positive or negative. Nowadays there’s a lot of personal information available on the...
