by admin | Oct 31, 2012 | Public Relations, Resources, Social Media
By Brian Conlin, Vocus (published Oct 30, 2012,www.ragan.com) You don’t want to be a marketing zombie. Use your ‘braaaaaiiiiinnnnns” and follow these savvy guidelines. Zombies lumber mindlessly toward their target to feed an insatiable appetite for...
by admin | Sep 29, 2012 | Public Relations, Resources
By: Sarah Skerik, PR Newswire’s vice president of social media. The press release is a tried-and-true public relations workhorse, which (despite many premature reports of its death) remains one of the most popular communications formats for PR pros today. That said,...
by admin | Sep 15, 2012 | Public Relations, Resources, Social Media
By Jennifer Dancy (published www.flowtown.com) Pinterest has become the social media star over the last few months, now reaching 16 million users worldwide, according to Google Ad Planner. The virtual pinboard site is the next platform marketers need to take advantage...
by admin | Sep 1, 2012 | Resources, Social Media
Source: Marketing Sherpa SUMMARY:Making social media part of the B2B marketing strategy can be a challenge. One notable use of this channel is lead generation, which can be done effectively when connecting social media with an overall content marketing strategy.For...
by admin | Jul 30, 2012 | Event Promotions/Campaign Launches, Public Relations, Resources
How to get maximum exposure for your news is the question. It all starts with creating unique ways to present the facts about your company and attract attention. Creating Newsworthy Angles Current Events: Look for positive ways to relate your company to topics that...
by admin | Jul 17, 2012 | Crisis Communications, Public Relations, Resources
With online and social media marketing becoming the norm, it’s so important for all companies to have a crisis communication plan in place. We never know when we will be placed in a crisis situation that threatens the integrity or the reputation of a company...
