by admin | Mar 28, 2012 | Resources
Source: www.MarketingSherpa.com SUMMARY:Deliverability is a complex topic that challenges every marketer using email. However, it is an even greater challenge for B2B marketers.B2B marketers must meet unique deliverability rule sets for each individual domain in...
by admin | Feb 22, 2012 | Resources
A day in the life of someone who’s immersed online, be it PR, social media, or marketing. How he manages to get it all done. Source: Lee Odden is CEO of TopRank Online Marketing and editor of Online Marketing Blog, where this article originally ran. There are...
by admin | May 9, 2011 | Resources
Your slogan should stick in the minds of those that hear it or see it, but that isn’t always the case. After all, how do you create a slogan that has the components that make it memorable and sticky? A slogan adds a strong element to your brand that you just...
by admin | Mar 29, 2011 | Resources
By About.com Guide When it comes to marketing online, you must understand your consumers. This means learning what they look for, and how they use the internet. This can help you grab their attention and get your marketing message in front of the right audience....
by admin | Mar 15, 2011 | Resources
The world of media is changing, therefore, organization’s marketing and social networking strategies must change as well. Not that long ago full-blown media companies were those that made their living producing content—television networks, record companies,...
by admin | Feb 15, 2011 | Resources
You can come up with several media pitches just by answering these 10 questions: 1. What does your company do? 2. Why did you start the company? 3. Is it your company launch or a product or service you want to highlight? 4. What makes it different or unique? 5....