Is your slogan sticky?

Your slogan should stick in the minds of those that hear it or see it, but that isn’t always the case. After all, how do you create a slogan that has the components that make it memorable and sticky? A slogan adds a strong element to your brand that you just...

Is your company getting reporter’s attention?

The world of media is changing, therefore, organization’s marketing and social networking strategies must change as well. Not that long ago full-blown media companies were those that made their living producing content—television networks, record companies,...

Media Pitches..Is it a science?

You can come up with several media pitches just by answering these 10 questions: 1. What does your company do? 2. Why did you start the company? 3. Is it your company launch or a product or service you want to highlight? 4. What makes it different or unique? 5....