by admin | Aug 3, 2010 | Resources
For direct mail copy to be persuasive, it should focus on the offer and the benefits and abide by the WIIFM principle (What’s In It For Me?). Any copy that doesn’t do that is usually irrelevant and non-essential and will distract your reader from your main...
by admin | Aug 1, 2010 | Resources
Don’t let customers go after one purchase. Win them back with a follow-up program. Q: One of my biggest challenges is generating repeat business from customers. What are some cost-effective ways to follow up with customers so they keep coming back to do business...
by admin | Jul 25, 2010 | Resources
Imagine you are about to embark on a trip of a lifetime. You’ve received brochures for a luxury resort. The rooms are lavish; the grounds impeccable. Photos of the restaurant’s signature dishes look delectable. You’re sold. You go to the hotel. The...
by admin | Jul 10, 2010 | Resources
Offer newsworthy information to editors, and they just might bite. Q: I want to publicize my business, but I can’t think of a topic worthy of a press release. What are some ideas, and will it really help my business? A: It’s a well-known fact that a...
by admin | Jul 1, 2010 | Resources
Get the most out of your publicity, long after you’ve left the spotlight. Source: Entreprenuer.com Congratulations! You’ve just grabbed the media’s attention with an intriguing press release; now you’re on your way to achieving your public...
by admin | Jun 15, 2010 | Resources
Businesses of all sizes spend a significant chunk of change attracting attention to their services or products. Large companies are able to spend huge amounts on advertising and PR campaigns, though they love free publicity as much as anyone. But small and mid-sized...
