Challenge:
IDW was well-established in the comic book and publishing industries with competitors such as Marvel Comics and DC Comics. Among their best-selling titles are Hasbro’s THE TRANSFORMERS; Fox’s ANGEL, Konami’s METAL GEAR SOLID, FALLEN ANGEL, IDW’s 30 DAYS OF NIGHT, and many more. Getting publicity was key in assisting them build solid brand and public awareness with their target markets and key media.
Scope of work:
SocialSuite served as IDW’s public relations council on an ongoing basis with the following public relations initiatives with the goal of increasing sales and increase global awareness.
- Media kit development
- Public relations strategy and council
- Media relations
- Trade show promotions / media relations
- Press releases / Proactive media pitches
- Media interview facilitation
Results:
- Featured in over 70 media targets, blogs, magazines, TV shows
- In collaboration with IDW, wrote and disseminated all press releases announcing new comics
- Media relations and interview facilitation
- Strategic public relations planning and timelines for each comic book launch
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