The world of media is changing, therefore, organization’s marketing and social networking strategies must change as well. Not that long ago full-blown media companies were those that made their living producing content—television networks, record companies, newspapers and magazines, movie studios, advertising agencies and the like. Today, shrinking news organizations mean there aren’t enough reporters to cover every organization so you have to get your own story out in creative ways to the right media. In the world of social media, conversations are most often kicked off with discussions about a product, a post, or piece of content. To attract and create buzz with your target markets, organizations must implement a broad range of media strategies, which may include (depending on who you are targeting): social media blogging, social network posts and conversations (Facebook, Twitter, Linkedin), SEO, online press releases, videos, etc. – all to create viral, online, and media buzz.
