Challenge:
The innovative One Earth Recycling model aims to make recycling an integrated part of consumers’ established shopping patterns. One Earth is proud of its “value proposition with a global perspective,” which benefits consumers by making recycling increasingly accessible and user-friendly, by adding to existing traffic flows, and rewarding clients in host retailers’ gift cards, and the environment. One Earth partners also partners with companies such as Best Buy and Circuit City to host kiosk recycling events where people can recycle all their old technology equipment. The events needed to be highly recognized by media and customers = key to this was public awareness.
Scope of Work:
One Earth retained SocialSuite to assist with event promotions and public relations to build public awareness with residents and gain media attention on an ongoing basis, including:
- Public relations planning and strategy
- Media relations
- Arranged for television event coverage
- News release writing
- Business development relationship building
- Publicity plan
- Media kit development
- Proactive pitching for event coverage
Results:
