Challenge:
Vickie Riggs Designs creates dramatic, surprising statements with her jewelry art. Her early pieces included drawings of flat Midwestern plains—with mountains placed in the middle of them, and a re-creation of Paris around her high school’s gymnasium. Today it’s her jewelry that makes a statement with one-of-a-kind jewelry designs defined by extraordinary gemstones, unusual cuts, dazzling carvings, and eclectic materials. The company initially sought to retain a public relations firm to assist with the launch of a new collection, but found ongoing PR outreach was needed.
Scope of Work:
The success of the initial campaign proved SocialSuite’s capabilities and was selected to work with Vickie to establish her brand in the national and worldwide markets, increase sales, garner maximum media exposure and build her business on a wholesale and retail level. SocialSuite implemented the following to create outstanding brand awareness and market her designs to national and boutique jewelry stores:
- Public relations planning and strategy
- Media relations
- Press release writing
- Proactive pitching for event coverage
- Gallery pitches / Business development relationship building
- Direct marketing campaigns
- Marketing collateral
- Public relations consultancy
Results:
- Vicki was featured artist in several trade magazines
- Jewelry featured in “artists to watch” designs in 5 publications
- Collaborated with Vicki to create local and national attention of her designs
