by admin | Nov 18, 2010 | Resources
Whether you’re doing all the public relations yourself — or part of a large organization with a press shop — you need a media plan. The first mistake is to focus on internal aspects, process and technical details such as “Who will write the...
by admin | Nov 12, 2010 | Resources
Companies invest a lot of resources, including time, talent and capital, in an effort to procure a positive status in the minds of potential customers. But how much value do companies really derive from cultivating brand names? According to Aswath Damodaran, professor...
by admin | Nov 3, 2010 | Resources
Brands turn to triggered e-mails to build loyalty and drive customer engagement If you’re a member of the Virgin Atlantic Flying Club, you have probably received e-mails that confirm a booked flight. You might also notice that these e-mails contain suggestions...
by admin | Oct 19, 2010 | Resources, Uncategorized
Driving recommendations from friends and influencers might be the goal of many marketing campaigns, but when it comes to simply generating “likes” on Facebook, a recently published study shows that ads and direct outreach convert best. According to a study of more...
