Brands turn to triggered e-mails to build loyalty and drive customer engagement
Brands turn to triggered e-mails to build loyalty and drive customer engagement If you're a member of the Virgin Atlantic Flying Club, you have probably received e-mails that confirm a booked flight. You might also notice that these e-mails contain suggestions for...
Ads Drive the Most “Likes” for Brands on Facebook [STUDY]
Driving recommendations from friends and influencers might be the goal of many marketing campaigns, but when it comes to simply generating “likes” on Facebook, a recently published study shows that ads and direct outreach convert best. According to a study of more...
Why it’s Important to Segment Your Audiences?
Segment your audiences Let people target themselves I once worked with an education advocacy group that blanketed all of its audience members with the same communications. Teachers got the same information as students. Community members got the same messages as...
A Social Media Seal of Approval?
See how one startup used PR 2.0 to garner exposure and solid product review feedback - Aiming to be a sort of Good Housekeeping Seal of Approval for the social media age, a startup called TwitterMoms is working with Procter & Gamble and Quickie Manufacturing to get...
What do Americans do online is the question
What do Americans do online: Social media and games dominate. Learn more to determine the best places to reach your target markets.
How can PR 2.0 build your brand?
Source: TopRank Authenticity/personality – the world and web crave it There are too many faceless brands, companies and even, amazingly, people on the planet. We crave authenticity – and digital channels reward it higher than traditional. This is because they are...
Why PR 2.0 for your business?
PR 2.0 uses social media elements such as blogging, viral marketing, social networking and search engine optimization to get your word out in effective, meaningful and engaging ways. It blends traditional and new media relations to reach journalists as well as...
Elure Marketing moves its Bend office downtown
Elure Marketing Group, an integrated marketing and public relations agency announces the move of their Bend office to the downtown district at 701 NW Hill Street, Bend, OR 97701 Growing its PR 2.0 services currently offered, Elure has expanded its online and social...
10 Tips for Seductive Story Angles
The secret to becoming a media darling is to go the extra mile -- research every show or publication before you send your pitch, and give it a targeted, relevant, timely, meaty story by using these ten tips: Begin your day by brainstorming with the daily paper. Get...
One Earth Recycling
Challenge: The innovative One Earth Recycling model aims to make recycling an integrated part of consumers' established shopping patterns. One Earth is proud of its "value proposition with a global perspective," which benefits consumers by making recycling...
SIFT Workout
Challenge: SIFT Workout is a unique, upscale personal training fitness facility offering unlimited supervised personal training fitness programs for one flat rate per month. SIFT Workout is a high-end personal training facility targeting people who have a fitness or...
Art Street Interactive
Challenge: Art Street Interactive designs and tailors web-based applications. Headquartered in San Diego, the company now exclusively serves and supports rich, online applications for destinations worldwide through its camava software for resort and hospitality...