by admin | Nov 18, 2010 | Resources
Whether you’re doing all the public relations yourself — or part of a large organization with a press shop — you need a media plan. The first mistake is to focus on internal aspects, process and technical details such as “Who will write the...
by admin | Nov 12, 2010 | Resources
Companies invest a lot of resources, including time, talent and capital, in an effort to procure a positive status in the minds of potential customers. But how much value do companies really derive from cultivating brand names? According to Aswath Damodaran, professor...
by admin | Nov 3, 2010 | Resources
Brands turn to triggered e-mails to build loyalty and drive customer engagement If you’re a member of the Virgin Atlantic Flying Club, you have probably received e-mails that confirm a booked flight. You might also notice that these e-mails contain suggestions...
by admin | Oct 19, 2010 | Resources, Uncategorized
Driving recommendations from friends and influencers might be the goal of many marketing campaigns, but when it comes to simply generating “likes” on Facebook, a recently published study shows that ads and direct outreach convert best. According to a study of more...
by admin | Oct 5, 2010 | Resources
Segment your audiences Let people target themselves I once worked with an education advocacy group that blanketed all of its audience members with the same communications. Teachers got the same information as students. Community members got the same messages as...
